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Growing America’s Economy
It is said that small business drives the American economic engine. That may be true to some extent, but the failures of larger companies can put tens of thousands of people out of work in one fell swoop. In order for small businesses to overcome this downward economic pressure there must be hundreds or thousands of them that are experiencing growth for every large corporate failure. A great number of these new businesses are internet based business. These small start-up companies eschew the traditional brick and mortar store concept in favor of the less capital intensive web approach.
A great example of the new small business paradigm can be found at GlassWithaTwist.com, a small family run business that provides custom etched glassware via the internet. The business is owned and run by the Gregory family in Reno, Nevada. Family members all help when with every aspect of the business from production to packaging and shipping. For the company’s first year, that was enough. Now, though just one year after launching in December of 2007, GlassWithaTwist.com is looking to hire additional workers, doing their part to revive the nation’s economy.
Although GlassWithaTwist.com prides itself on being able to provide individual service for customized glasses even to customer who only need a single glass, they have recently found themselves receiving orders from larger customers. It is these orders that are driving the need to hire. They have discovered that providing superior customer service, great pricing, and quality products appeals not just to individual consumers, but to businesses as well.
The Gregory Family says they aren’t sure how they’ll ever keep up with all the business if the economy ever gets back on track. Even in these tough times, the business is growing rapidly. That growth, is due, in part to their focus on internet marketing. “It doesn’t matter if you have good products and a nice website if nobody sees them,” say the Gregory’s. Working with Internet-Search-Marketing.com, one of the web’s leading search engine marketing firms, has helped them gain visibility and with it, customers.
Of course, once customers find your website, it takes commitment to turn them into loyal customers. At GlassWithaTwist.com, once a potential customer visits the website they find that the Gregory Family, in their own words, “Gives personal attention to every order. Our engraved items are fully customizable with anything that a customer desires. And, our prices are the best around, with no setup fees, surcharges, or quantity requirements. We can fill any order from a single personalized gift glass to a bulk order for a party, wedding, or business event.”
Like many who choose to start their own business, GlassWithaTwist.com was the result of one person growing tired of working in the corporate world under someone else’s direction. Entrepreneurs chafe under the rules and restrictions of corporate America, and seek the freedom offered by running their own business.
There is no greater sense of accomplishment, many say, than creating a successful enterprise from the ground up. Much like our founding fathers created this country in the first place. Congratulations to the Gregory Family for preserving the pioneering spirit of America and doing their part to keep America working.