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Archive for the ‘Fashion’ Category
Misplacing a Favorite Handbag
- Leather Handbags
- Leather
Briefcase - Leather Document Case
- Leather Wallets
- Leather Purses
- Leather Handbags
- Leather Shoulder Bags
- Ladies Leather Briefcase
- Leather Backpacks
- Leather Attache Cases
It took only a moment of forgetfulness, a few seconds of paying attention to the conversation and not to the back of my chair where my handbag hung by its strap.
Of course, the conversation was engaging. My best friend and I were on a much-anticipated holiday on Ibiza. We had been planning the trip for months and were excited to finally be on the island. On this particular evening, after the resort’s immense buffet dinner, we were enjoying ice-cold margaritas by the pool and watched children splashing in the shallow end and adults trying to unwind in the lounge chairs. Two handsome young men strolled by our table with beach towels slung over their shoulders. In broken English, the taller of the two asked if they could join us. Three margaritas and a table covered in tapas later, and the four of us were discussing England, the weather, Marxism, and Argentina, where the boys were from.
Throughout the evening, my handbag quietly stood by on the back of my chair, waiting to be put into use again. It wasn’t just any handbag. I had purchased it the year I graduated from university. It was expensive compared to the accessories I normally bought. It was a rich buff-colored leather that had darkened and softened over the years. It had pockets inside for everything I needed from makeup to aspirin to an umbrella. It was the last handbag I had purchased. It fit my lifestyle so well that I couldn’t even think about buying another one.
But that evening, I left my beloved bag hanging lonely on the back of the chair as I went off with my best friend and our new Argentinean friends for a sunset walk on the beach. I didn’t realize my mistake later that night as I fell asleep as soon as we got back to our room from an overdose of sun, sand, and margaritas.
It wasn’t until mid-morning the next day when I reached for it that I realized my handbag was missing. A sick feeling developed in my stomach as I thought about credit cards, my passport and cash. But these were all things that could be replaced. My handbag, on the other hand, had been a friend for so long and I couldn’t imagine living my life without it. I ran down to the front desk but no one on the morning shift had seen the handbag or received a note from the night staff. I hunted around the pool area but no luck. I had almost given up hope when the tall Argentinean- Roberto- walked toward me with my handbag in his hand.
I still have that handbag today, a little worse for wear, but still my favorite. Roberto is still my hero. Our daughter likes to walk in high heels toting my handbag and pretending she is me. Walks on the beach are now a family affair and my handbag has never been left behind again.
Walking the Path to Success
There are few companies today that can say they have taken an age-old craft and made it new and relevant. NuShoe.com is one of those companies. While many companies are focused on selling new products to customers and encouraging them to throw out the old and embrace the new, NuShoe understands the timeless value of renewal.
NuShoe’s business model is to encourage customers to repair and renew their favorite shoes rather than just buy new ones. NuShoe takes the well-respected art of cobbling and brings it into the internet age by offering the services online to a national audience.
Restoring shoes, although a historic profession, resounds with new meaning in today’s economy. Repairing old shoes is frequently less expensive than buying new. With the deep recession currently blanketing the United States, saving money has become fashionable once again.
Eric Neuner, the president of NuShoe, started in the industry in 1993. He was captivated by the craftsmanship and the traditional values that went along with the trade. But shoe repair was a dying industry. With the advent of cheap shoes at big chain stores, having one’s shoes repaired and restored was a concept that was quickly losing meaning. He believed, however, that he could bring the industry into the 21st century by adding accessibility and customer service. He was right.
The new focus on the environmental impact of landfill sites is also giving new life to services that result in less garbage ending up in the waste stream. Restoring shoes rather than just tossing them in the trash and buying new ones not only keeps the old ones out of the landfill but cuts down on the environmental impact of factories making new ones.
The third new trend that gives NuShoe a boost is the trend towards healthy living. The link between proper footwear and back health is being made more clear every day by physicians and chiropractors. Having to find new shoes to replace proper well-fitted and comfortable ones can be a challenge and consumers are recognizing that keeping the old is easier and better than buying new.
This perfect storm of frugality, environmentalism, and health has been embraced by NuShoe and has made it stand out in its industry as being on the cutting edge.
Neuner built NuShoe around traditional principles but ensured that everyone had access to these services by introducing shipping. Having a pair of shoes restored is a simple matter of shipping them to Nushoe.com and having them delivered back to your door when they are restored. NuShoe uses materials in its repair and restoration services that rival or are better than the original materials, giving shoes a chance at even more than double their original life.
NuShoe’s motto is: “To provide the highest quality craftsmanship and best customer service possible every day, with every customer, and with every pair of shoes”. They have already proven that they have met this goal and more.